. >> to be honest with you, there are a lot of programs out there now, a fabulous show up in connecticut stted out here in manhattan, comes from a family of farmers. what he has done is pu together a nonprofit where, if you're on food stamps and you g to a farmer's mart in you buy food to suffer in vegetables, they double the value for you. so there is a lot of programs out there in this country that really helped. but when we look at know, for example, one of the things that has me concerned, if you could do york city, and there has been a lot of research of the past year, year-and-a-half since the mayor talked about this, the soda tax in changing the size is die in those ciies where soda is less expensive than milk soda consumption is tired and milk. in those cities that no consumption come up prices are lower, guess what. tom: so you're saying that milk prices shoot up, people just switch over and start tracking service. >> absolutely. tom: a $1 trillion five-year deal. every five years this thing comes around. every ve years i hear the same complaints and nothing gets done >> correct